Old Spice: Raising the Bar

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I know it’s been over 24 hours since the Old Spice campaign ended, so in the digital world that makes it ancient history, but I still want to write about how genius the team was that created it.
In case you missed it Wednesday, the Old Spice man, Isaiah Mustafa, filmed dozens of short personalized YouTube video responses [...]

Posted on July 16, 2010 at 9:48 pm by Kathlene · Permalink · View Comments
In: Facebook, Social Media, Twitter · Tagged with: ,

New YouTube Video Page Design

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YouTube released their new video page design last week in a move toward simplifying the user experience on their site. I think they did a great job with the redesign and especially liked (no pun intended) that they opted to switch out the five-star rating option for a like/dislike option.
Below are screen shots from the walk-through [...]

Posted on April 5, 2010 at 9:18 pm by Kathlene · Permalink · View Comments
In: Social Media, Technology · Tagged with: 

2009 Social Networking Trends You Should Know

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This month comScore, Inc. released their 2009 U.S. Digital Year in Review report “examining trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising and mobile.”
This 16-page report dives into all areas of digital marketing, but I pulled out some of the more prevailing social networking stats and trends to keep in mind [...]

Posted on February 24, 2010 at 8:37 pm by Kathlene · Permalink · View Comments
In: Facebook, Mobile, Social Media, Technology, Twitter · Tagged with: , , , , ,