Old Spice: Raising the Bar

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I know it’s been over 24 hours since the Old Spice campaign ended, so in the digital world that makes it ancient history, but I still want to write about how genius the team was that created it.
In case you missed it Wednesday, the Old Spice man, Isaiah Mustafa, filmed dozens of short personalized YouTube video responses [...]

Posted on July 16, 2010 at 9:48 pm by Kathlene · Permalink · View Comments
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