How to Find Your Brand’s Influencers

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Last week I wrote about how Hootsuite had recently integrated Klout scores into their dashboard, and went on to explain how Klout scores work. I got an interesting comment from Laurent Pfertzel saying:
I think those influencer scores are okay, but lack one very important factor when considering influence: Context. You can’t be an influencer on [...]

Posted on July 19, 2010 at 3:44 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: , ,

How Klout Scores Work

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Hootsuite released new social CRM tools this morning that allow you to filter your keyword and search columns for Twitter by keywords – and even more importantly by influencer. Recently Hootsuite also integrated Klout Scores, a score that measures your influence across the web, into their dashboard metrics. So now, for instance, if you manage [...]

Posted on July 13, 2010 at 7:11 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: ,