How to Find Your Brand’s Influencers

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Last week I wrote about how Hootsuite had recently integrated Klout scores into their dashboard, and went on to explain how Klout scores work. I got an interesting comment from Laurent Pfertzel saying:
I think those influencer scores are okay, but lack one very important factor when considering influence: Context. You can’t be an influencer on [...]

Posted on July 19, 2010 at 3:44 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: , ,

How Klout Scores Work

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Hootsuite released new social CRM tools this morning that allow you to filter your keyword and search columns for Twitter by keywords – and even more importantly by influencer. Recently Hootsuite also integrated Klout Scores, a score that measures your influence across the web, into their dashboard metrics. So now, for instance, if you manage [...]

Posted on July 13, 2010 at 7:11 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: ,

2 Helpful Things to Know About Hootsuite 5

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Woke up this morning to a new and improved Hootsuite 5! I’ve been playing with it all day and love the new features. Although I had trouble with a few things at first – I think I have it all figured out now. Noticed a lot of others having the same issues, so save yourself [...]

Posted on June 24, 2010 at 7:29 pm by Kathlene · Permalink · View Comments
In: Blogging, Facebook, Social Media, Twitter · Tagged with: 

Four Big Hootsuite Updates You Should Know About

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Hootsuite has been on a roll in the past few weeks making their site more friendly to marketers and heavy tweeters with tons of new features like: team collaboration tools, Hootsuite University, an additional URL shortener and a bunch of updates to their iPhone app like: translation, Facebook integration and geo-location data.
1. iPhone Updates (Version 1.1.1, $2.99):

Translation: Now [...]

Posted on May 3, 2010 at 2:43 pm by Kathlene · Permalink · View Comments
In: Facebook, Mobile, Social Media, Twitter · Tagged with: ,