<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9" -->
<rss version="0.92">
<channel>
	<title>@KathleneHestir</title>
	<link>http://kathlenehestir.com</link>
	<description>Exploring Digital Trends @Engauge</description>
	<lastBuildDate>Thu, 26 Aug 2010 02:03:02 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Lady Gaga: A Social Media Phenomena</title>
		<description><![CDATA[
	
		Tweet
	
	
Love her or hate her, Lady Gaga has the world&#8217;s attention &#8211; online and off. The 24-year-old New Yorker has quickly set phenomenal music and social media records since the release of her debut album in August of 2008.

In just two years Gaga has&#8230;

Sold more than 50 million albums and 40 million singles
Been nominated for [...]]]></description>
		<link>http://kathlenehestir.com/2010/08/25/lady-gaga-a-social-media-phenomena/</link>
			</item>
	<item>
		<title>Have You Seen the New Tweet Button?</title>
		<description><![CDATA[
	
		Tweet
	
	Twitter announced today the release of their first plugin the Tweet Button. Until now, site owners had to use third-party plugins to share content from their site with Twitter. Now Twitter has joined the ranks, and through their partnership with TweetMeme they have created the first Twitter plugin to allow people to share information from other [...]]]></description>
		<link>http://kathlenehestir.com/2010/08/12/have-you-seen-the-new-tweet-button/</link>
			</item>
	<item>
		<title>One Year and 40 Blog Posts Later&#8230;</title>
		<description><![CDATA[
	
		Tweet
	
	I graduated last year from the University of Georgia&#8217;s Grady College of Journalism with an ABJ in Public Relations and started working in the Digital Innovation Group (DIG) at Engauge as a social media associate in November 2009. Since then I have learned more than I ever expected to learn about social media and digital [...]]]></description>
		<link>http://kathlenehestir.com/2010/08/04/one-year-later/</link>
			</item>
	<item>
		<title>How to Find Your Brand&#8217;s Influencers</title>
		<description><![CDATA[
	
		Tweet
	
	Last week I wrote about how Hootsuite had recently integrated Klout scores into their dashboard, and went on to explain how Klout scores work. I got an interesting comment from Laurent Pfertzel saying:
I think those influencer scores are okay, but lack one very important factor when considering influence: Context. You can&#8217;t be an influencer on [...]]]></description>
		<link>http://kathlenehestir.com/2010/07/19/how-to-find-your-brands-influencers/</link>
			</item>
	<item>
		<title>Old Spice: Raising the Bar</title>
		<description><![CDATA[
	
		Tweet
	
	I know it&#8217;s been over 24 hours since the Old Spice campaign ended, so in the digital world that makes it ancient history, but I still want to write about how genius the team was that created it.
In case you missed it Wednesday, the Old Spice man, Isaiah Mustafa, filmed dozens of short personalized YouTube video responses [...]]]></description>
		<link>http://kathlenehestir.com/2010/07/16/old-spice/</link>
			</item>
	<item>
		<title>How Klout Scores Work</title>
		<description><![CDATA[
	
		Tweet
	
	Hootsuite released new social CRM tools this morning that allow you to filter your keyword and search columns for Twitter by keywords &#8211; and even more importantly by influencer. Recently Hootsuite also integrated Klout Scores, a score that measures your influence across the web, into their dashboard metrics. So now, for instance, if you manage [...]]]></description>
		<link>http://kathlenehestir.com/2010/07/13/how-klout-scores-work/</link>
			</item>
	<item>
		<title>2 Helpful Things to Know About Hootsuite 5</title>
		<description><![CDATA[
	
		Tweet
	
	Woke up this morning to a new and improved Hootsuite 5! I&#8217;ve been playing with it all day and love the new features. Although I had trouble with a few things at first &#8211; I think I have it all figured out now. Noticed a lot of others having the same issues, so save yourself [...]]]></description>
		<link>http://kathlenehestir.com/2010/06/24/2-things-to-know-about-hootsuite-5/</link>
			</item>
	<item>
		<title>NASCAR Drivers on Twitter</title>
		<description><![CDATA[
	
		Tweet
	
	
If you work with brands in social media you are going to have to get involved with NASCAR at some point. NASCAR is all over Twitter &#8211; the drivers, driver&#8217;s girlfriends, teams, sponsors, races, tracks, NASCAR pundits and fans make up thousands of influnetial accounts and Tweet millions of Tweets each day. Here is a [...]]]></description>
		<link>http://kathlenehestir.com/2010/06/23/nascar-drivers-on-twitter/</link>
			</item>
	<item>
		<title>How to Geo-target Facebook Posts</title>
		<description><![CDATA[
	
		Tweet
	
	I&#8217;ve talked to a lot of people who run Facebook pages lately that are unaware of the geo-target feature for posts, so I thought I&#8217;d explain it for those who don&#8217;t know.
When you publish a post from your fan page all of your fans can see it, but if you want to post about a [...]]]></description>
		<link>http://kathlenehestir.com/2010/06/22/how-to-geo-target-facebook-posts/</link>
			</item>
	<item>
		<title>Stephen Colbert on &#8220;Twitter&#8221;</title>
		<description><![CDATA[
	
		Tweet
	
	What would we do without the Colbert Report&#8230;



The Colbert Report
Mon &#8211; Thurs 11:30pm / 10:30c


Brevity Is the Soul of Twit


www.colbertnation.com









Colbert Report Full Episodes
Political Humor
Fox News











		
			Subscribe to the comments for this post?
		
		
			Share this on del.icio.us
		
		
			Digg this!
		
		
			Post this on Diigo
		
		
			Post on Google Buzz
		
		
			Add this to Mister Wong
		
		
			Share this on Mixx
		
		
			Share this on Reddit
		
		
			Stumble upon something good? Share [...]]]></description>
		<link>http://kathlenehestir.com/2010/06/19/stephen-colbert-on-twitter/</link>
			</item>
</channel>
</rss>
