Archive for the ‘Social Media’ Category

Lady Gaga: A Social Media Phenomena

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Love her or hate her, Lady Gaga has the world’s attention – online and off. The 24-year-old New Yorker has quickly set phenomenal music and social media records since the release of her debut album in August of 2008.

In just two years Gaga has…

Sold more than 50 million albums and 40 million singles
Been nominated for [...]

Posted on August 25, 2010 at 2:59 pm by Kathlene · Permalink · View Comments
In: Facebook, Social Media, Twitter · Tagged with: 

Have You Seen the New Tweet Button?

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Twitter announced today the release of their first plugin the Tweet Button. Until now, site owners had to use third-party plugins to share content from their site with Twitter. Now Twitter has joined the ranks, and through their partnership with TweetMeme they have created the first Twitter plugin to allow people to share information from other [...]

Posted on August 12, 2010 at 6:02 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: 

One Year and 40 Blog Posts Later…

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I graduated last year from the University of Georgia’s Grady College of Journalism with an ABJ in Public Relations and started working in the Digital Innovation Group (DIG) at Engauge as a social media associate in November 2009. Since then I have learned more than I ever expected to learn about social media and digital [...]

Posted on August 4, 2010 at 9:22 pm by Kathlene · Permalink · View Comments
In: Social Media · Tagged with: 

How to Find Your Brand’s Influencers

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Last week I wrote about how Hootsuite had recently integrated Klout scores into their dashboard, and went on to explain how Klout scores work. I got an interesting comment from Laurent Pfertzel saying:
I think those influencer scores are okay, but lack one very important factor when considering influence: Context. You can’t be an influencer on [...]

Posted on July 19, 2010 at 3:44 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: , ,

Old Spice: Raising the Bar

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I know it’s been over 24 hours since the Old Spice campaign ended, so in the digital world that makes it ancient history, but I still want to write about how genius the team was that created it.
In case you missed it Wednesday, the Old Spice man, Isaiah Mustafa, filmed dozens of short personalized YouTube video responses [...]

Posted on July 16, 2010 at 9:48 pm by Kathlene · Permalink · View Comments
In: Facebook, Social Media, Twitter · Tagged with: ,

How Klout Scores Work

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Hootsuite released new social CRM tools this morning that allow you to filter your keyword and search columns for Twitter by keywords – and even more importantly by influencer. Recently Hootsuite also integrated Klout Scores, a score that measures your influence across the web, into their dashboard metrics. So now, for instance, if you manage [...]

Posted on July 13, 2010 at 7:11 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: ,

2 Helpful Things to Know About Hootsuite 5

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Woke up this morning to a new and improved Hootsuite 5! I’ve been playing with it all day and love the new features. Although I had trouble with a few things at first – I think I have it all figured out now. Noticed a lot of others having the same issues, so save yourself [...]

Posted on June 24, 2010 at 7:29 pm by Kathlene · Permalink · View Comments
In: Blogging, Facebook, Social Media, Twitter · Tagged with: 

How to Geo-target Facebook Posts

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I’ve talked to a lot of people who run Facebook pages lately that are unaware of the geo-target feature for posts, so I thought I’d explain it for those who don’t know.
When you publish a post from your fan page all of your fans can see it, but if you want to post about a [...]

Posted on June 22, 2010 at 5:55 pm by Kathlene · Permalink · View Comments
In: Facebook, Social Media · Tagged with: ,

Stephen Colbert on “Twitter”

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What would we do without the Colbert Report…

The Colbert Report
Mon – Thurs 11:30pm / 10:30c

Brevity Is the Soul of Twit

www.colbertnation.com

Colbert Report Full Episodes
Political Humor
Fox News

Posted on June 19, 2010 at 1:03 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: 

Twitter Strikes Gold with Promoted Trends for Brands

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Twitter released a new advertising feature this week that is sure to revolutionize their business model as brands can now pay to have their Tweets brought to more users. Similar to sponsored links at the top of Google search – companies can buy the top trending spot on Twitter search. Twitter explains the new feature in [...]

Posted on June 18, 2010 at 3:13 pm by Kathlene · Permalink · View Comments
In: Social Media, Twitter · Tagged with: