About Me

I’m a social media strategist at Engauge, a total engagement agency. I work on a team in the Atlanta office called the Digital Innovation Group (DIG) where we research and study new trends in emerging media and digital marketing. Our goal is to test and understand these new technologies in order to take them to our clients so they can reach their consumers creatively in the most effective channels.

I’ve worked in public relations, social media, advertising, digital marketing, behavioral research and writing – doing everything from writing and pitching press releases to national media – to creating/moderating a variety of social media channels for leading brands like Snickers Ice Cream, Vespa, Chick-fil-A, ZonePerfect, Georgia Tourism and Food Lion.

I graduated from the University of Georgia’s Grady College of Journalism & Mass Communication in May 2009 with a bachelor’s degree in public relations and a minor in speech communication. I’m also an active member of the Atlanta Interactive Marketing Association (AiMA) and the International Association of Business Communicators (IABC.)

This blog is a collection of my thoughts/opinions on the new technologies I have come across, used or am thinking about using … so feel free to share what you think about them too.

Follow me on Twitter, connect with me on LinkedIn or e-mail me at krhestir@gmail.com.

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